Testimonials |
| Please click here to view our Case Studies. |
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Alvern Media’s petrol pump nozzles were selected for the Essex County Council’s ‘Stop Means Stop’ campaign because of their capacity to reach motorists quickly and effectively with a minimum amount of wastage. Forecourt media allows us to target Essex motorists specifically at relatively low entry costs. This, coupled with a geographically relevant message, makes it a highly effective medium for our campaign.
The success of the ‘Stop Means Stop’ campaign was based on the reduction of speed related driving offences with the implementation of speed cameras. As a whole, speed offences were reduced considerablyimmediately after the campaign commenced.
The team at Alvern Media was very professional from start to finish, and provided all essential information to ensure the chosen artwork would deliver the biggest impact for the campaign. I have no hesitation in recommending Alvern Media to anyone wanting to target motorists whenthey are most receptive.
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| Tom Watts, Associate Director, Rathbone Media
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| Alvern Media’s nozzles were an ideal communication tool to reach our target audience of working professionals. Following the campaign the level of enquiries and attendance at our events went up by 40 per cent. The synergy between the forecourt environment and education mirrors the journey you go on both in your car and in your career. This makes it perfect for the forecourt. For the few minutes someone is fuelling up their car, they have the advertising medium directly in front of them capturing their attention. Alvern’s footfall figures and the areas it covered were very impressive. We have used Alvern Media twice now because its market knowledge is reliable and credible. |
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| Helen Beddow, Head of Marketing Services,
University of Wales, Newport
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| Alvern Media’s pump nozzles provide an unavoidable point of communication with motorists making it an ideal environment for The Press & Journal to connect with the target audience of ‘Your Car’ magazine. |
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| Raymond Morrison, Managing Director, Covey-McCormick |
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The Environment Agency trialed new ways to change people's behaviour to discourage them from fly tipping. The pilot campaign, which ran in the Derby area, used Alvern Media's pump nozzles to directly communicate to the prime culprits, drivers.
This was the first time the Environment Agency used Alvern Media and it represented a cost effective and innovative way to reach individual drivers. The service received was excellent and we received a prompt response to any requests we made. |
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| Paul Slater, BREW Waste Crime Campaign Manager, Environment Agency
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The nozzles are an effective way for the Gilder Group to run a proximity campaign which is communicated to a captive audience. It also allows me to reach the right people in a cost effective and timely manner.
In August the Gilder Group advertised on the pump nozzles as part of a multi-media campaign including press and radio. That month, the VW website had 16,000 hits on the model advertised, 8,000 of which came from Gilder Volkswagen.
Alvern has enabled the Gilder Group to position itself as the dealer group of choice for the region.
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| John Scotting, The Gilder Group |
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Alvern Media and in particular Sarah Clark were quick to see what our needs were. They identified and proposed a targeted marketing campaign which has had the desired effect and raised the profile of www.justgoodcars.com and it's Free to advertise vehicles for sale service. The petrol sites looked good and the material was displayed professionally. We would have no hesitation in recommending them or indeed using them again. Our thanks to you all.
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| Andrew Sobell, Sales & Marketing Director, JustGoodCars.com |
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Michelin forecourt campaigns with Alvern Media have been very successful. I believe that targeting consumers at key forecourt touch-points helps position the Michelin brand as the leading option for tyre purchases.
The Alvern pump nozzles provide Michelin with the opportunity to reach motorists at a time when they are most receptive to motoring-related messages |
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| Simon Russell, Account Director, Kinetic |
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| Alvern Media works very cost effectively when budgets are smaller and we need to maximise the opportunity to its fullest capacity. It is especially targeted for the retail sector, providing a very flexible programme that can be tailored to each region. Its campaign reporting is also very good, and Alvern has taken the time to really understand what we need to achieve. Repeat campaigns over several years is testimony to the fact that Alvern Media works in providing absolute targeting within specified areas close to an advertiser’s outlet. |
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| Tirena Gunter, Client Director, Posterscope |
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Alvern Media’s network of diesel pump nozzles proved a perfect match for National Express’s campaign to recruit coach drivers, by targeting regions with high frequency diesel consumption, including Gatwick and Heathrow.
There is currently a shortage of suitably qualified drivers and Alvern enabled National Express to run a proximity campaign targeted at a very specific, captive audience. |
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| Tony Dickinson, Partner, Painted Poster Media |
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| Alvern Media’s forecourt platform always comes out on top compared with alternative outdoor advertising media. The platform is cost effective and highly accountable providing the necessary point of communication to our target audience. The responsive service offered by Alvern Media was brilliant and I would, without a doubt, recommend advertising in the forecourt. It is such a creative communication tool and enhanced our overall VW Van Centres campaign. |
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| Paul Ritchie, Area Account Manager, RLA Group |
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